What is a Cookie?
A cookie is a text-based file located onto your computer containing information that can be accessed by the visited website. Generally, cookies help enhance the user’s experience whenever they visit a website. What define cookies are 3 basic characteristics:
1. Statistical reporting
Website owners can be helped by statistical reporting in order to enhance the features of their website for the user needs.
2. Behavioural Advertising
A user can conduct a search for a certain product for which he/she is interested in. The cookie can identify the product for which the user is interested in and consecutively -the cookie- will display advertisementswhich are relevant to the user queries.
3. Tracking conversions
Type of Cookies
The most common types of cookies which can be found on most websites are:
Completely anonymous and identifies the country that the user comes from.
Third party cookies
Social media sharing buttons (e.g. Tweet Share, Facebook, Google+ etc)
These cookies identify on which account the user is signed in with. Also it enables the use of other server-side technologies such as sessions.
These cookies are also anonymous and they store information about the content that the user is browsing. They are used by advertising networks to serve relevant ads to the users.
Google Analytics cookies
They are also completely anonymous as they do not recognise the true identity of the user. These cookies are solely used to collect information on how users use the website, which pages they use more often, from which country they come etc.
The cookie law
Follow this link to know more.